SPF WILL GET HIGHER AND CLEANER
Or rather, people will be willing to prescribe to a higher SPF as more awareness around skin cancer heightens. Dr. Prystowsky explains that the days of tanning beds are gone, as younger generations understand the risk of unnecessary sun exposure and have access to at-home tanning products that require zero dangerous UV rays. They’ll also go natural with their formulas in response to global warming. “People will use higher-SPF sunscreens because of increasing skin cancer risk, but will avoid oxybenzone because it is bad for the environment,” she explains.