Trendy Thursday

Whether we consider ourselves ‘skintellectual’ or are simply curious, questioning the science of skincare we’re buying into is the new norm, and the brands that give us what we want are winning.

Sarah Chapman, celebrity facialist and founder of Sarah Chapman Skinesis, tells us, “As customers are becoming increasingly savvy about ingredients, they are refusing to accept things at face value, which is forcing brands to be more open and honest about their formulations. Customers know the difference between the different types of vitamin A and the pros and cons of using retinyl palmitate over retinol, for example. The wealth of skincare knowledge available on the internet now is very empowering for the customer and this transparency is great for the beauty industry.”

#TrendyThursday #CleanBeauty #EcoFriendlyAndOrganic #MissFaces #SkinCare #Spa #Parker #Waxing #BodyTreatments #Facial

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